Ronaldo makes it into the ‘Forbes Fab 40’, which ranks the most valuable sports brands in the fields of athletes, businesses, events and teams
Cristiano Ronaldo enjoys getting the better of Lionel Messi
By Telegraph Sports
Cristiano Ronaldo is among the top 10 most valuable athlete brands in the world, but there’s no place for Lionel Messi in the list.
According to Forbes, which put together the rankings, ‘Athlete brand values’ are the amount by which endorsement income exceeds the average endorsement income earned by the top 10 earning athletes in the same sport during the past year.
Cristiano Ronaldo is the footballer with the biggest brand
Essentially, it’s all relative.
Ronaldo comes in at number 8 in the top 10, with a brand value of $16 m (10.4m), while Tiger Woods is at number 1 (£19.5m), followed by Phil Mickelson (£18.2m), Roger Federer (£17.5m) and LeBron James (£17.5m).
Tiger Woods has the highest brand value
Indian cricketer MS Dhoni is fifth (£14m) , while Usain Bolt and Kevin Durant (£12m) tie for sixth place. Rory McIlroy (£8m) is just below Ronaldo in ninth place, and Floyd ‘Money’ Mayweather will surely be devastated with his lowly 10th position (£7.5m).
As well as individuals, the ‘Forbes Fab 40’ also takes in the 10 most valuable sports brands in the fields of businesses, events and teams.
Usain Bolt remains as popular as ever Photo: Matt Winter/Splash News
Nike tops the business category, with a massive value of £17bn, followed by ESPN (£11bn) and Adidas (£4bn). Sky Sports comes in at fifth with a value of £3bn.
The top 10 most valuable teams are predominantly American franchises, but Real Madrid (£301m), Manchester United (£289), Barcelona (£283) and Bayern Munich (£243m) all feature, with Real placing fifth, and ranking as the most valuable football team.
Manchester United are one of the top 10 teams
The Super Bowl (£375m) leads the most valuable events table, followed by the Summer Olympics (£225m) and then the Winter Olympics (£185m). The World Cup (£149m) is the leading football event, claiming fourth spot, with the Champions League (£82m) down at eighth.
This being an American list, there’s a slightly dubious ‘sporting’ entry at number five – the WWE event WrestleMania (£110m).



A defensive midfielder who could play centre back, Wenger played for French minnows AS Mutzig and Mulhouse before eventually playing for home town club RC Strasbourg in his peak.
A talented central midfielder who started at Watford but went on to Norwich and then Blackburn where he won the Premier League title, before an infamous stint with Tottenham.
Howe was a diminutive defender who had two successful stints as a player with Bournemouth – either side of a disastrous spell with Portsmouth.
An amazing manager but he had a lowly career as a central midfielder for clubs like Rio Ave, Belenenses, Sesimbra and Comercio e Industria (who?).
Another midfield man, handsome Pards played in the lower leagues for ages before graduating and playing for Charlton, Tottenham and Crystal Palace.
Despite his suave ways, Martinez was a battling holding midfielder who played in the lower leagues for Wigan and Swansea and Walsall after starting out with Real Zaragoza.
What a handsome devil. Ranieri was a defender for Roma, Catanzaro, Catania and then Palermo in a so-so playing career.
The Liverpool manager probably had the lowest profile career, playing as a defender for Ballymena United, Newport, Witney Town and Newbury Town before retiring and going into coaching.
A one-club man, Pellegrini played out all his career for Universidad de Chile as a centre back, making 471 appearances. Legend.
Van Gaal started out at Ajax but didn’t play any games, before moving to Antwerp in Belgium to start his career. He ended up returning to Holland and playing mostly for Sparta Rotterdam
Steve McClaren began his career at Hull and enjoyed a successful spell there as a midfielder. He went on to have spells at Derby, Lincoln, Bristol City and Oxford but it was at Hull where he really thrived.
Only 34 and fresh faced, Neil only retired in January after being a player-manager at Hamilton, where he played 211 times. Before that he played in England with Barnsley and Mansfield.
A centre back who played in midfield at times, Koeman had an incredible career after starting at Groningen, he went on to play for Ajax, PSV, Barcelona and Feyenoord – winning many trophies.
A class forward, Hughes began at Man United and earned moves to Barcelona and Bayern Munich before returning to United and ended up a legend. He finished his career with stints at Chelsea, Southampton, Everton and Blackburn.
A midfielder or defender, Advocaat started in Holland but had several spells in America in a journeyman career.
A bruising centre back, Monk started at Torquay before moving to Southampton, where he then spent years on-loan before finally settling at Swansea and retiring in 2014 to become manager.
Pochettino was a hard but committed central defender. He enjoyed three spells at Espanyol after leaving Argentina, while he also played for PSG (long before the big money arrived).
An all-action right-back, Flores played nearly 300 games for Valencia before two-year spell at Real Madrid at his peak. He finished up at Zaragoza.
A powerful defender, Pulis came through the youth system at Bristol Rovers and had two spells at the club before moves to Newport, Bournemouth and Gillingham
A powerful defender, Bilic spent time in his homeland after coming through the Hajduk Split academy before a spell in Germany, and then moves to West Ham and Everton where he became a legendary figure.

